eDreams ODIGEO v2
A better way to sign in
Improving eDreams' login flow and adding Google sign-in and Google One Tap.
At eDreams ODIGEO, I improved the login flow and added Google as a way to sign in, including Google One Tap.
Authentication and subscriptions
I integrated Google as an identity provider, so travellers could sign in with their Google account, and added Google One Tap, which offers sign-in in a single tap without leaving the page. Together with the login flow improvements, login rate rose by around 40% and contributed to Prime membership growth.
Testing UX decisions
I worked with cross-functional product teams, using feature toggles and A/B tests to iterate. Datadog and Google Analytics helped us understand user behaviour.
Later, I worked on personalized signup prompts and passwordless sign-in.