eDreams ODIGEO v2

Asking at the right moment

Personalized prompts to sign up at key moments of the eDreams journey, and passwordless sign-in to make the next step easy.

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At eDreams ODIGEO, I worked on getting more travellers to sign up: personalized prompts at the right moments, and a passwordless way to follow through.

Personalized prompts

I built personalized authentication prompts that appear at key moments of the customer journey. Across 2025 and 2026, I kept iterating on them in different ways to raise signup rates.

Passwordless

I also worked on passwordless authentication, so signing up and signing in stay smooth once someone decides to do it.

Before this, I worked on the sign-in flow itself. Read about that.

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