Stripe v3
Stripe's AI product guide
Improving the AI chat on stripe.com that tells businesses which Stripe products fit their needs, and testing where visitors find it.
At Stripe, I worked on stripe.com/personalize, an AI chat where visitors describe their business and get pointed to the Stripe products that fit it, and on how people find it.
What changed
I added new products to the prompt behind the chat, so it can recommend more of what Stripe offers. I also improved the page’s performance, SEO, and accessibility.
Getting people there
The chat only helps the visitors who find it. I ran experiments on how visible it should be on the homepage, and added entry points to it from the navigation menu.
My part
I worked on the chat and its entry points from July to September 2026, my first months at Stripe.